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WELCOME BACK: THE RETURN OF IN-PERSON EVENTS & ACTIVATIONS


After a year of social distancing, capacity restrictions, and virtual events, a return to in-person gatherings finally appears to be on the horizon. As malls have always been integral community gathering spaces, Centennial is looking forward to hosting new events and activations across our portfolio of shopping centers - and continuing to provide a best-in-class, safe experience for our guests, retailers, and partners alike.

5 REASONS TO CONSIDER HOSTING YOUR NEXT EVENT OR EXPERIENTIAL ACTIVATION AT A CENTENNIAL SHOPPING CENTER:



1. NOT A ONE-SIZE-FITS-ALL APPROACH:

From sprawling common area courts to small private spaces, Centennial shopping centers have a variety of square footage options, layouts, and configurations. Whether you’re planning a big back-to-school bash for the entire community, or an intimate ticketed affair, our shopping centers across the U.S. are bound to have a space that can be tailored to suit your event needs.




“The Row” provides an alfresco ambiance for food and live music events at MainPlace Mall.

2. THINK OUTSIDE THE BOX:

The demand for outdoor events and activities has hugely grown amid the COVID pandemic, and their rising popularity is not expected to wane anytime soon. From open-air lifestyle center Pacific City to a multitude of exterior courtyards and parking lot venues, Centennial shopping centers make great host locations for outdoor fitness classes, farmers markets, drive-in movies, food truck festivals, and more.




The stylish decor and furnishings within Hawthorn Mall’s MyPerks Lounge provide the perfect setting to host smaller-scale events.

3. BUILT-IN AMENITIES

As any event planner knows, there is a lot of logistical planning that goes into executing a successful event, and operational costs can escalate quickly if a venue can’t provide basic equipment or services. Luckily, Centennial shopping centers are well-equipped with the amenities needed to ease this burden. The assistance of our on-site security and housekeeping teams, as well as in-house decor, visual displays, and other supplies, can all be leveraged to make your event run smoothly, from start to finish.




CT Post Mall is home to a variety of entertainment options including Dave & Busters, Cinemark, and Muse Paintbar.

4. PART OF AN EVOLVING INDUSTRY:

Thriving shopping centers are more than just places to buy goods or services, and Centennial is proud to be an industry leader when it comes to evolving the mall experience. When you step foot in one of our properties, you can expect to find many experience-driven tenants, like movie theaters, fitness centers, paint & sip studios - even miniature golf and bowling lanes! Our guests have already come to expect fun experiences when they visit; serving as a host venue for additional partner events and activations has become a natural extension of our positioning within each community.




Centennial’s Marketing, Leasing, and Operations teams seamlessly partner with our event partners to ensure compliance of all up-to-date health and safety measures.

5. OUR PRIORITY REMAINS YOU

The health and safety of our merchants, employees, and customers is always our top priority. As guidance from healthcare experts changes, we are also changing and adapting our policies and procedures to match. From contactless shopping services to rigorous cleaning and sanitizing processes, you can rest assured we are taking the measures necessary to make guests feel safe and welcome when coming on-site at a Centennial mall to enjoy a live event or experience.

Despite our increasingly digital world (and especially after the past year we’ve all lived through), people are eager to connect live and in person. Events are all about creating memorable moments that leave a lasting impression, in ways that simply can’t be replicated from behind a computer screen. From public common areas and in-line spaces to outdoor courtyards and even parking lots, Centennial shopping centers can serve as go-to venues for events large or small. If you can dream it, we can help you do it! Ready to bring your next in-person event or an experiential activation to life? Connect with your Local Leasing & Business Development Representative today to learn more about the variety of available venue opportunities available within the mall.



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Hawthorn
122 Hawthorn Center
Vernon Hills, IL 60061
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