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THE RETURN OF IN-PERSON EVENTS & EXPERIENCES: SPOTLIGHT ON FOX VALLEY MALL


As COVID-19 guidelines and mandates begin to relax across the country, we are ready for events to come back safely at Centennial shopping centers!

After more than a year of countless postponed or canceled in-person experiences, brands and guests alike are looking to reconnect. At Fox Valley Mall in Aurora, Illinois, the team has brought to life several unique activations this spring aimed at doing just that. From a larger-than-life outdoor adventure to an innovative beverage concept, the retail experience just got a whole lot more FUN at Fox Valley!



A PREHISTORIC MEET & GREET WITH DINO SAFARI: A DRIVE-THRU ADVENTURE




The popularity of outdoor events and drive-thru experiences has skyrocketed, and we don’t expect to see it dissipate anytime soon! Led by the efforts of Local Leasing & Business Development Manager Patie Ryan, the Fox Valley team was proud to bring Dino Safari: A Drive-Thru Adventure to the Aurora community for a four-week activation this May - June. Taking over the property’s Northeast parking lot, this exciting drive-through experience invites families to join 35 full-scale, moving, scientifically accurate dinosaurs on a prehistoric globetrotting expedition. Throughout the journey, which features an easy-access in-car audio guide, guests get to experience simulated earthquakes, be eye-witnesses to fierce dinosaur battles, and even save a baby dinosaur’s life. Visitors leave with a take-home “Survive Pack” activity, and of course a truly unforgettable experience available only at Fox Valley Mall.



SHOP, STROLL, AND SIP WITH TAPVILLE SOCIAL




What’s better than enjoying a day spent at your favorite mall, leisurely strolling and shopping with friends? What if you could also all be sipping on your favorite craft libations at the same time? Now you can at Fox Valley Mall, where Tapville Social recently opened an innovative self “Pour & Go” kiosk. Converting an existing retail inline to a novel self-contained, self-pour experience, Tapville’s “TapWall” allows guests to pour their own craft beer, wine, cider, or mimosa, after an attendee checks ID. Fox Valley is only the second shopping mall in the Midwest to enable shoppers to now freely “stroll” around the mall with their alcoholic beverage, via Tapville’s strolling license (the first of its kind issued in the Aurora community!) Tapville also hosts fun and engaging social experiences for the community, like craft beer tastings, wine pairings, live music events, business networking, and educational series. The Fox Valley Mall team looks forward to continuing to partner with this innovative concept that helps to make even the most routine shopping trip a bit more memorable in a social, community-centric environment.



LET'S CHAT!

Whether you're inspired to bring these activations to your own community, or dreaming up an entirely unique concept or pop-up event, let’s chat! We want to help bring your dream to reality, and our guests are just as eager for the return of in-person events and experiences at Centennial shopping centers. Contact your Local Leasing & Business Development Representative today to discuss the next steps: Contact Us.



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Hawthorn
122 Hawthorn Center
Vernon Hills, IL 60061
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